Analyzing the Determinants of Tourists’ Buying Behaviour in Sri Lanka: With Special Reference to Tourism Destinations in Down South of Sri Lanka
N. P. Ravindra Deyshappriya, A. A. Idroos & U. G. O. Sammani · South Asian Journal of Social Studies and Economics · 2019
Aims: This study models tourists’ buying behavior in Sri Lanka analyzing key determinants of tourists’ buying behavior along with demographic characteristics of the tourists. The study focuses on how Marketing Mix Factors, Situational Factors and Personal Factors and other demogr...
Open access
Research Article
10.9734/sajsse/2019/v4i330130