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A. Vidhyavathi

Publications (6)

Risk Behavior of Farmers Cultivating Traditional Rice Varieties in Erode District, Tamil Nadu

G. Kaviya, A. Vidhyavathi, S. Padma Rani & M. Nirmala Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study investigates the risk behavior of traditional rice variety growers in Erode District of Tamil Nadu state, using Moscardi and De Janvry approach and Discriminant analysis technique. A well structured questioner was prepared and purposive random sampling was done in thre...

Open access Research Article 10.9734/ajaees/2021/v39i1030701

Consequences of Agricultural Labour Scarcity on Cropping Pattern Dynamics in Tamil Nadu, India

R. Gayathri, K. R. Karunakaran, A. Vidhyavathi & Ga. Dheebakaran · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Cropping Pattern is a complicated process that is influenced by a variety of socioeconomic, agro-climatic, and ecological factors. Even though India has the second-largest manpower in the world, all sectors of the economy have been affected by the scarcity of labour, the impact b...

Open access Research Article 10.9734/ajaees/2021/v39i1130754

Food Consumption Pattern and Dietary Diversity among the Farmers in Kanyakumari and Perambalur Districts of Tamil Nadu

Y. Melba, K. R. Ashok, A. Vidhyavathi, S. Kalaivani & P. Vennila · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: To study the consumption pattern and dietary diversity among the farmers in rural areas. Study Design: Random Sampling. Place and Duration of Study: Primary data were collected from the Kanyakumari and Perambalur districts of marginal and small farmers between July and Augu...

Open access Research Article 10.9734/ajaees/2021/v39i930646

Economic Valuation of Backyard Duck Rearing in the Border Covering District Households of Vembanad Lake – Market Price Approach

V. Chandrasekar, S. Murali Gopal, A. Vidhyavathi, C. Jayanthi, R. Sathy & Nikita Gopal · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The Vembanad lake provides various provisional services which are directly used for consumption through various means like fishing, aquaculture, paddy cultivation, duck farming etc. In this study, the economic valuation of duck rearing activities practiced by the 30 sample househ...

Open access Research Article 10.9734/ajaees/2020/v38i1230508

Livelihood Status of Neem Seed Pickers and Constraints in Seed Collection and Procurement in Tamil Nadu

L. K. Baburaj, J. Venkata Pirabu, D. Suresh Kumar, A. Vidhyavathi & R. Pushpavalli · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: Neem Seeds have considerable economic significance due to a variety of commercial usages. Realising the significance of neem, the present study aimed to understand the rural households’ participation in neem seed collection and issues in collection and sales. Study Design:...

Open access Research Article 10.9734/ajaees/2021/v39i1130764

Digital Transformation on Food Retail Industries-A Review

S. Manjula, P. Balaji, N. Deepa & A. Vidhyavathi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Digital Transformation is defined as the use of technology to radically improve performance or reach of enterprises (Westerman et al., 2018) The existing literature on digitalization in the food industry is limited. Meanwhile, the literature suggests that digitalization is an iss...

Open access Research Article 10.9734/ajaees/2021/v39i1130729