Managing Corporate Identity Risk as a Strategic Indicator on Organizational Performance
Ayse Kucuk Yilmaz, Abdul Jaleel & Triant Flouris · Journal of Economics, Management and Trade · 2015
The purpose of this paper is to investigate impacts of corporate identity on organizational performance in both the private and public sectors, and to provide a mechanism for raising the consciousness level for the enhancement and scope of actual corporate performance with its en...
Open access
Research Article
10.9734/BJEMT/2015/19020