Customer Relationship Management and Small and Medium Enterprises Performance: Pragmatic Evidence from Oyo State, Nigeria
Aremu Atinuke Bukola, Adeniran Grace Abosede & M. A. Adesola · Asian Journal of Education and Social Studies · 2019
Introduction: Customer Relationship Management (CRM) has been noted for survival strategy for business organizations especially in today's customer-oriented business world and intensely competitive environment. Aim: This study sought to examine the influence of CRM on the perform...
Open access
Research Article
10.9734/ajess/2019/v5i230139