Consumer Purchase Intention the Products of Small and Medium Enterprises (MSMEs) in the Province of West Nusa Tenggara
Zulkieflimansyah ., Muhammad Nurjihadi, Agus Santoso, Fendy Maradita & Hartini . · Asian Journal of Advanced Research and Reports · 2021
This study determines the effect of trust, product quality, and perception on consumer purchase intention in micro and medium-sized products (MSMEs) included in the JPS Gemilang program. This research is a quantitative study. With a sample size of 100. they were using the structu...
Open access
Research Article
10.9734/ajarr/2021/v15i1130435