Strategic Public Relations: Illuminating Corporate Visibility of Higher Learning Institutions in Tanzania through Internal Influence, Internal Collaboration, Media Engagement and Stakeholder’s Confidence
Kahenga Hillary Dachi, Albert Tibaijuka & Deus Ngaruko · Asian Research Journal of Arts & Social Sciences · 2024
In a current state where the international higher education system has put colleges and universities under pressure of acquiring resources, corporate visibility has become vital for their sustainability and survival. This study aims at exploring the role public relations strategi...
Open access
Research Article
10.9734/arjass/2024/v22i12619