The Shipping Marketing Strategies within the Framework of Complexity Theory
Alexandros M. Goulielmos & Evi Plomaritou · Journal of Economics, Management and Trade · 2014
This paper examined the shipping marketing strategies within the framework of complexity theory. Then using prevailing models in both services marketing and complexity theory, core elements like dynamic life cycle of products and industries, strategy, leadership, team-work as wel...
Open access
Research Article
10.9734/BJEMT/2014/9220