Challenges in Direct Marketing of Cauliflower: A Model-based Study from Haryana, India
Jyoti Pareek, Amita Girdhar, Kinshuk Sharma & Anamika · Journal of Scientific Research and Reports · 2025
The present study adopted purposive sampling to select 200 cauliflower-growing farmers from the Panipat and Sonipat districts of Haryana during 2021–22. The objective was to propose a comprehensive direct marketing model by identifying the key factors hindering the adoption of di...
Open access
Research Article
10.9734/jsrr/2025/v31i83392