Amoo, A. O.

Impact of Marketing Strategies on Nigerian Transport Operations

Amoo, A. O. & Aworemi, J. R. · Asian Journal of Economics, Business and Accounting · 2024

Transportation is integral to socio-economic development, enabling movement and supporting urban productivity. But in developing nations like Nigeria, poor infrastructure, competition and low customer loyalty have made the transport sector a difficult task. To address these chall...