The Influence of Marketing Communication Strategies on Fandom Development in Tanzania: A Case of Selected Premier League Football Clubs
Amos Manyama, Blandina Kisawike, Cornelius A. Simba & Bahati Golyama · Asian Research Journal of Arts & Social Sciences · 2022
The purpose of the study was to investigate the influence of marketing communication strategies on fandom development in Tanzania: A case of selected premier league football clubs. The study specifically assessed the influence of advertising on club’s fandom development; explored...
Open access
Research Article
10.9734/arjass/2022/v18i330342