Anthony Tik-tsuen Wong

A TAM Approach of Studying the Factors in Social Media and Consumer Purchase Intention in Hong Kong

Anthony Tik-tsuen Wong · Journal of Economics, Management and Trade · 2018

In order to do all these commercial activities in an effective and efficient way, using the online social media platform is a suitable choice. This research studies that perceived risk, perceived usefulness, trust, and electronic word-of-mouth are the four predictors of consumer...

Open access Research Article 10.9734/JEMT/2018/44080

The Relationships between Corporate Social Responsibility and Customer Satisfaction in Taiwan Farmer Association

Canon Tong, Anthony Tik-tsuen Wong & Libby Chien Lu Lin Hsiang · Journal of Economics, Management and Trade · 2017

Service is dictated by its inseparability, variability, intangibility and perishability characteristics, inherent characteristics that make it more difficult for an organization to market and sustain its marketability. Studies have revealed relationships between Corporate Social...

Open access Research Article 10.9734/JEMT/2017/34279

The Intervening Effect of Customer Satisfaction in the Relationship between Corporate Social Responsibility and Reputation and Credibility: Case of Credit Departments of Taiwan's Farmer Association

Libby Chien Lu Lin Hsiang, Canon Tong & Anthony Tik-tsuen Wong · Journal of Economics, Management and Trade · 2017

There has been a remarkable transformation in the business world over the last few decades with the concept of corporate social responsibility (CSR) having been universally embraced. CSR is prolific and paradoxical business applications, whereby businesses are made responsible fo...

Open access Research Article 10.9734/BJEMT/2017/31392