Arya Wirawan Kusuma

The Influence of Social Media Marketing, Service Quality, Electronic Word of Mouth, and Advertising Appeal on Purchase Decisions on Shopee E-Commerce

Arya Wirawan Kusuma, Erny Rachmawati, Hermin Endratno & Nawalin Nazah · Asian Journal of Economics, Business and Accounting · 2025

Objective: This study aims to examine the influence of social media marketing variables, service quality, Electronic Word of Mouth (EWOM), and advertising appeal on purchase decisions. Research Design: This research is a quantitative research, with data collected by distributing...