Role of Product Factors that Shape Consumer Attitudes toward Organic Fruits and Vegetables: A TPB Approach
Uzma Ara & Asad Rehman · Journal of Education, Society and Behavioural Science · 2026
Background: The global demand for organic fruits and vegetables is increasing due to rising health consciousness and environmental concerns. However, in emerging economies like India, adoption remains relatively limited due to cost barriers, accessibility constraints, and behavio...
Open access
Research Article
10.9734/jesbs/2026/v39i41494