Determinants of Green Purchase Behaviour of Consumers in Ernakulam District, Kerala
Aswathy K. K. & Ushadevi K. N. · Asian Journal of Agricultural Extension, Economics & Sociology · 2024
Aims: The study aimed to identify the determinants of green purchase behaviour of consumers. Methodology: Primary data were collected from the consumers (200) who use at least one green product with an eco-label in Ernakulam District. A purposive sampling was employed to select 1...
Open access
Research Article
10.9734/ajaees/2024/v42i12349