B. Ganesh Kumar

Market Research on Factors Influencing the Buying Decision on Tractors by Farmers in Adilabad District, Telangana

Bhure Kaustub, B. Ganesh Kumar, P. Radhika & D. Srinivasa Chary · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

Consumer makes buying decision in everything they buy in their lives. It deals from purchasing to evaluating it after purchase so, market research on factors influencing the buying decision is necessary. Hence, the study focus on buying decision on tractors by farmers and penetra...

Open access Research Article 10.9734/ajaees/2020/v38i930413

Study on Consumer Buying Behavior, Awareness and Preference for A2 Milk in Hyderabad, India

Vadapally Mounika, B. Ganesh Kumar, . Seema & K. Supriya · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

Now-a-days almost all trending milk start-ups were following the principles and practices of age-old people. Indians were known to consume the desi milk since ages which is categorized as A2 milk. The concept of A2 milk has again trended when people started realizing the benefits...

Open access Research Article 10.9734/ajaees/2020/v38i930404