B. L. Uthraa

Perceived Environmental Effort and Sustainable Last-mile Delivery: Examining Their Effects on Green Purchasing Attitudes and Willingness to Pay a Premium

Md. Shams Mukhtar & B. L. Uthraa · Asian Journal of Economics, Business and Accounting · 2026

Last-mile delivery (LMD) has become a visible sustainability interface through which consumers evaluate firms’ environmental commitment, service value and price justification in logistics-service contexts. This study examines how Perceived Environmental Effort (PPE) influences La...