Balaji Parasuraman

Determinants of Consumer Choice of Dairy Products

Balaji Parasuraman, Muruganandhi, Thirunavukkarasu M, Parveen S, Mugilan K & Shalini N · Asian Journal of Agricultural Extension, Economics & Sociology · 2025

Dairy products play a vital role in every individual of the Indian country. Everyone may consume the dairy knowingly and unknowingly in different ways and in different consistency like solid, semi-solid and liquid forms. Despite the benefits of dairy products, their consumption h...

Open access Research Article 10.9734/ajaees/2025/v43i52750

Factors Influencing Profit Chain of Little Millet by Farmer Producer Organization Farmers, Processors and Marketers in Tamil Nadu, India

Balaji Parasuraman, T. Mohanraj, A. Vidhyavathi, C. Karhikeyan & M. Kathiravan · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Little millet, a significant part of the Indian diet known for its health benefits. The study focuses the factors influencing Profit chain of little millet by FPO farmers, processor and retailers.  The research focuses on Northern Tamil Nadu, analysing profitability for producers...

Open access Research Article 10.9734/ajaees/2023/v41i122309