The Influence of Social Media Advertisement on Local Tourist Preference in Cateel Tourism Industry
Rhea Mae A. Simacio, Nicol S. Velasco, Bryll S. Simacio, Norilyn S. Ferrel, Michelle Jen Espirituoso & Emmalyn J. Navarro · Asian Journal of Education and Social Studies · 2026
This study investigated the influence of social media advertising on local tourist preferences in Cateel, Davao Oriental. A descriptive-correlational design was employed, using a structured survey administered to 377 local tourists aged 18–60 across 10 barangays, selected through...
Open access
Research Article
10.9734/ajess/2026/v52i22879