C. E. Onyeso

Awareness of Marketing and Promotional Strategies among Staff of Small-Scale Hotels in Akure Metropolis, Nigeria

F. C. Arowosafe, D. T. Adesunloye & C. E. Onyeso · Asian Journal of Advanced Research and Reports · 2026

Small-scale hotels operate in a competitive hospitality environment in which effective marketing and promotional activities are important for visibility, customer engagement, and sustained patronage. This study assessed awareness of marketing and promotional strategies among staf...