This paper attempts to analyse the perceptions of Specialist officers (Agriculture) towards Agriculture credit in public and private sector banks in Tamil Nadu. Among different zones in Tamil Nadu, Coimbatore zone was selected purposively for this study, because of its representa...
Open access
Research Article10.9734/cjast/2020/v39i4231128
Background: Agriculture in India is predominantly characterized by small and marginal farmers, whose limited landholdings and low marketable surplus constrain income and bargaining power, often leading to distress sales. Although Farmer Producer Organizations (FPOs) have been pro...
Open access
Research Article10.9734/air/2026/v27i31630
Aims: Identifying the factors influencing the performance of the Farmer Producer Organizations dealing with value addition. Study Design: Exploratory research design. Place and Duration of Study: The research was carried out in the state of Tamil Nadu. Primary data was collected...
Open access
Research Article10.9734/ajaees/2023/v41i102135
Rice is a predominant food crop that was extensively cultivated and consumed in India. Recently, small and fragmented land holdings and labour scarcity during the peak season are driving farmers toward farm mechanization. Villupuram is one of the prominent districts with the maxi...
Open access
Research Article10.9734/ajaees/2022/v40i1031060
Nowadays usage of Social media is increasing rapidly in the 21st century. WhatsApp is the most popular social media which is used by a large number of people. The present study was focused on how effectively KVK's farmers use WhatsApp groups for agricultural purposes. Three distr...
Open access
Research Article10.9734/ajaees/2022/v40i1031056
The Pearl millet is the staple and nutritive diet of farm households in developing and underdeveloped countries. It is grown as dual-purpose; grain and forage in drylands, marginal lands, and unirrigated lands of the Indian subcontinent. This study analysed the cost and returns,...
Open access
Research Article10.9734/ajaees/2021/v39i1130774
The main focus of this study is the cultivation and marketing of palmyra and its value-added products in the Thoothukudi district of southern Tamil Nadu. The supply chain of palmyra products is represented in a block diagram that explains the complete marketing channel through wh...
Open access
Research Article10.9734/ajaees/2021/v39i1130773
Aim: The present study was conducted with the aim to analyze the marketing cost, margin, price spread and marketing efficiency of farmers in different marketing channels of Black pepper in Kolli Hills of Namakkal district. Methodology: About 80 farmers were interviewed for this s...
Open access
Research Article10.9734/ajaees/2021/v39i1130757
Aim: This research endeavors to examine the fundamental factors driving consumer preferences and actions concerning Virgin Coconut Oil (VCO) in Bangalore City. It seeks to assess the impact of demographic variables, health perspectives, and brand recognition on consumer choices a...
Open access
Research Article10.9734/ajaees/2023/v41i102147