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Canon Tong

Publications (8)

The Relationships between Corporate Social Responsibility and Customer Satisfaction in Taiwan Farmer Association

Canon Tong, Anthony Tik-tsuen Wong & Libby Chien Lu Lin Hsiang · Journal of Economics, Management and Trade · 2017

Service is dictated by its inseparability, variability, intangibility and perishability characteristics, inherent characteristics that make it more difficult for an organization to market and sustain its marketability. Studies have revealed relationships between Corporate Social...

Open access Research Article 10.9734/JEMT/2017/34279

The Effects of Diagnostic and Interactive Performance Measurement Systems on Organisational Commitment and Job Satisfaction: The Perception of Information and Communication Technology Practitioners in Hong Kong

Canon Tong, Michelle Suen & Anthony Wong · Journal of Economics, Management and Trade · 2014

The rapid and accelerating development of information and communication technology (ICT) has caused an unprecedented expansion in Hong Kong’s ICT industry and a simultaneous increase in the demand for ICT practitioners. With the intention of helping ICT-related companies in Hong...

Open access Research Article 10.9734/BJEMT/2014/10056

The Influences of Corporate Social Responsibility to Customer Repurchases Intentions, Customer Word-of-Mouth Intentions and Customer Perceived Food Quality of Fast-Food Restaurants in Hong Kong and the Mediating Effects of Corporate Reputation

Canon Tong & Anthony Wong · Journal of Economics, Management and Trade · 2014

Aims: Market studies indicate that Hong Kong consumers are affluent and generally live a trendy, refined lifestyle. As such, besides traditional food markets, Hong Kong’s free market economy has spawned various forms of food retailers, such as supermarkets, fast foods chains and...

Open access Research Article 10.9734/BJEMT/2014/11311

The Intervening Effect of Customer Satisfaction in the Relationship between Corporate Social Responsibility and Reputation and Credibility: Case of Credit Departments of Taiwan's Farmer Association

Libby Chien Lu Lin Hsiang, Canon Tong & Anthony Tik-tsuen Wong · Journal of Economics, Management and Trade · 2017

There has been a remarkable transformation in the business world over the last few decades with the concept of corporate social responsibility (CSR) having been universally embraced. CSR is prolific and paradoxical business applications, whereby businesses are made responsible fo...

Open access Research Article 10.9734/BJEMT/2017/31392

A Study of the Determinants to School Image and Reputation in Higher Education Institutions in Hong Kong

Arison Woo, Canon Tong & Anthony Wong · Journal of Education, Society and Behavioural Science · 2016

Having a rapid expansion and huge investment in the higher education sector in Hong Kong in last ten years, especially the development of self-financed programmes, it becomes necessary to address the issue of the education quality, student satisfaction and reputation of instituti...

Open access Research Article 10.9734/BJESBS/2016/22958

Examine the Effects of Customer Satisfaction on Customer Loyalty: An Empirical Study in the Healthcare Insurance Industry in Hong Kong

Raymond Wong, Canon Tong & Anthony Wong · Journal of Economics, Management and Trade · 2013

Aims: Customer loyalty, which is affected by satisfaction, brand preference and switching costs, is an important concept in service industries as it is known to increases market share and revenue while bringing down the cost of acquiring and retaining customers.  Healthcare insur...

Open access Research Article 10.9734/BJEMT/2014/6318

The Relationships between Knowledge Transfer, Knowledge Dissemination Capability and Inter-Organizational Dynamics in Public and Private Sectors Organizations

Lesly Lam, Anthony Wong & Canon Tong · Journal of Economics, Management and Trade · 2015

This research empirically investigated the relationships between knowledge transfer, knowledge dissemination capability and inter-organizational dynamics in public and private sectors organizations. The research employed a quantitative methodology to investigate the effects of as...

Open access Research Article 10.9734/BJEMT/2015/19168

The Moderating Effect of Employment Opportunity on the Relationship between Job Satisfaction and Intention to Quit: The Perception of the IT Outsourcing Professionals in China

Chesney Wong, Anthony Wong & Canon Tong · Journal of Economics, Management and Trade · 2014

In China, the employee attrition rate was 8.3% in 2001 and reached 11.3% in 2004 while some firms observed turnover rates as high as 30% [1]. The rate of China’s nationwide employee turnover increased every single year over the past decade with the employee turnover rate in 2011...

Open access Research Article 10.9734/BJEMT/2015/13165