Predictors of Customer Satisfaction and Loyalty in the Mobile Communication Industry in Ho Municipality, Ghana
Carlos Ankora, Francois Mahama, Noble Kuadey & Lily Bensah · Current Journal of Applied Science and Technology · 2017
Aims: The objective of this research was to find out whether subscribers are satisfied with services of the mobile network providers and identify the predictors of customer satisfaction and loyalty in the mobile communication industry and to develop model that links these satisfa...