Market Orientation on Tourism Service Performance: The Mediating Role of E-Marketing
Chavindi B. Paranage & F. B. Kennedy · Asian Journal of Economics, Business and Accounting · 2021
Aims: In modern turbulent marketplace market orientation is considered a business culture that facilitates firms in achieving sustainable competitive advantage by creating superior customer value and it links to the business performance. With the increasing use of technology in t...
Open access
Research Article
10.9734/ajeba/2020/v20i430331