Chien- Hui Yang

Using AHP Method Exploring the Key Factors of Choosing to Buy Luxury Products in Flagship Stores with Experiential Marketing

Chien- Hui Yang, Ya- Chen Hsu & Chen- Yu Chen · Journal of Economics, Management and Trade · 2016

Aims: This study investigated the key factors of choosing to buy luxury products in luxury flagship stores based on the concept of experiential marketing. Study Design:  Survey design was used and the questionnaires were distributed to the consumers who had shopped bought luxury...