A Study on Online Purchase Motivation, Perceived Risk and Behavioral Intention of Sports Goods Consumption
Chou, Hsiu-Yueh & Chen, Fei-Chuan · Asian Journal of Economics, Business and Accounting · 2020
The purpose of this study is to analyze the characteristics of consumer behavior, and the relationship among purchase motivation, perceived risk, and behavioral intention. In this study, 594 valid questionnaires were collected from consumers who bought sports goods online. After...
Open access
Research Article
10.9734/ajeba/2020/v15i330214