The Role of Transactional Leadership Style of Owner/Managers in Adopting a Market Oriented Culture: A Case of Manufacturing SME’S
Christina Appiah-Nimo · Asian Journal of Economics, Business and Accounting · 2018
The purpose of this study is to examine the possible relationship of transactional leadership style on the three tenets of market orientation, thus, competitor orientation, customer orientation and inter-functional coordination. Questionnaires were used to gather data from 200 ow...