The Impact of Celebrity Influencers and Online Customer Reviews on Repurchase Intentions: The Mediating Role of Consumer Attitudes and Brand Loyalty
Cindy Meta Haruni & Albari Albari · Asian Journal of Economics, Business and Accounting · 2025
This study aims to analyze the impact of celebrity influencers and online customer reviews on consumer attitudes, brand loyalty, and repurchase intention toward Skintific products in Yogyakarta. This research is based on TPB theory, especially with the use of attitudes and repurc...
Open access
Research Article
10.9734/ajeba/2025/v25i61842