Customer Relationship Management Dimensions and Nigerian Banks’ Performance: Evidence from Zenith Bank Plc
G. T. Ayo-Oyebiyi, I. O. Ladokun & D. Jooda Taiwo · South Asian Journal of Social Studies and Economics · 2019
Today, customers are looking for benefits from the bank, better service, lower transaction fees, higher interest rates, a sign of prestige, new products access from different channels. This study evaluates the influence of CRM dimensions on bank performance. Zenith Bank Plc was s...
Open access
Research Article
10.9734/sajsse/2019/v3i230103