A Study on Consumer Profile and Preference for Virgin Coconut Oil in Bangalore City
Dijendragowda S. P., K. Mahendran, S. Hemalatha, C. Muralidharan & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023
Aim: This research endeavors to examine the fundamental factors driving consumer preferences and actions concerning Virgin Coconut Oil (VCO) in Bangalore City. It seeks to assess the impact of demographic variables, health perspectives, and brand recognition on consumer choices a...
Open access
Research Article
10.9734/ajaees/2023/v41i102147