The Influence of E-service Quality Dimensions on E-loyalty with E-Satisfaction as an Intervening Variable (Study of E-commerce Users in Bandung City)
Dina Ardiyanti & Hariyadi Triwahyu Putra · Asian Journal of Economics, Business and Accounting · 2023
This study aims to examine the influence of e-service quality dimensions on e-loyalty, mediated by e-satisfaction in the Tokopedia application in Bandung. The population in the study consists of Tokopedia application users generation Z who were born in 1995-2010 who are at least...
Open access
Research Article
10.9734/ajeba/2023/v23i241197