E. E. Osuji

When Awareness Meets Action: What Shapes the Journey toward Smart Marketing in Nigerias Agribusiness Sector

I. I. Ukoha, F. O. Nwosu, I. U. O. Nwaiwu, M. N. Osuji, E. E. Osuji, I. J. Uhuegbulem, U. A. Essien & S. O. Molokwu · Asian Journal of Economics, Business and Accounting · 2026

All over the world, the use of smart marketing innovations (SMIs) is gradually reshaping how agribusiness operators connect with markets, but it has been observed that the level of adoption of these technologies has remained limited in many parts of Nigeria. This study seeks to e...