Does Sales Promotion Influence Buyer Behaviour? A Study of PZ Cussons Limited
Dadson Awunyo-Vitor, Edward Kwame Ayimey & Regina Adzoa Gayibor · Journal of Economics, Management and Trade · 2013
Sales promotion is a collection of incentive tools designed to stimulate sales of particular products or services in the short-term. The objectives of the study were to identify the Se m’anhyia duck bar soap sales promotion mechanisms adopted and to determine how the sales promot...
Open access
Research Article
10.9734/BJEMT/2013/3098