The thrust of the study is to examine the nature, character and constraints the Nigerian business environment poses to enterprises operating in it with a view to proffering solutions strategies on how to overcome environmental turbulence within the economy. Methodologically the s...
Open access
Research Article10.9734/jesbs/2019/v29i330111
This study x-rays the adoption and use of electronic customer relationship management (CRM) in managing customers and subscribers of telecom services. The objective is to ascertain the variants of electronic marketing and how they impact the market performance of firms in the tel...
Open access
Research Article10.9734/BJEMT/2016/19924
Digitalization as a strong component of the globalization process is currently breaking barriers and throwing up opportunities in many professions. Marketing can be pinpointed as a foremost beneficiary. This study is objected towards x-raying the marketing activities to which dig...
Open access
Research Article10.9734/BJEMT/2016/19925