Aims: This study aims to find out whether marketing through social media and word of mouth can significantly influence brand awareness and purchase intention of mutual fund products at Bibit startup, because branding plays an important role in services since the stronger the bran...
Open access
Research Article10.9734/jemt/2023/v29i21075
Aims: This study aims to analyze the effect of influencer marketing and content marketing on consumer purchase decision and customer engagement as mediating variables at Mitra Jawi Pontianak. Study Design: A quantitative approach was used to investigate this study, and as many as...
Open access
Research Article10.9734/ajeba/2023/v23i2917
Aims: This research will look at the extent of the influence of Social Media Marketing Activities carried out by Avoskin Beauty to market their products so that potential; consumers are interested in buying products offered by Avoskin Beauty which are mediated by Customer Engagem...
Open access
Research Article10.9734/ajeba/2023/v23i4929
The emergence of shopping online promotes the development of a marketplace in Indonesia. Shopee is one of the biggest marketplaces which always develops its features to increase its customer satisfaction, keeping in mind that many competitors are offering similar services. The va...
Open access
Research Article10.9734/ajeba/2023/v23i1913