Ernita Anastasia

Preliminary Study of Consumer Preference in Decision Making Processed Fish Products in Bekasi (Case Study of Bandar Djakarta Restaurant, Bekasi)

Ernita Anastasia, Achmad Rizal, Asep Agus Handaka & Iwang Gumelar · Asian Journal of Advances in Agricultural Research · 2021

Consumer preference is a consumer attitude towards a product choice. The needs and desires of consumers are very varied and can change because of the factors that influence consumers in choosing products. This study aims to analyze consumer preferences and what attributes are con...