Modern developments have led to increased public attention to appearance, making fashion, care, and now beauty products increasingly important needs. This view has a significant impact on the growth of the beauty industry in Indonesia, especially on the production of skincare pro...
Open access
Research Article10.9734/sajsse/2025/v22i81109
Objective: This study aims to examine the influence of social media marketing variables, service quality, Electronic Word of Mouth (EWOM), and advertising appeal on purchase decisions. Research Design: This research is a quantitative research, with data collected by distributing...
Open access
Research Article10.9734/ajeba/2025/v25i61870
Objective: Study is to test the impact of electronic word of mouth (EWOM), online customer review (OCR), product quality, and service quality on purchasing decisions. Research Design: This is a quantitative research, with data collection using online questionnaires and the popula...
Open access
Research Article10.9734/ajeba/2025/v25i11647
Objective: This study aims to examine the influence of the variables of brand ambassador, website quality, electronic word of mouth and online customer reviews on purchase decisions. Research Design: This research is a quantitative research, data is collected by distributing onli...
Open access
Research Article10.9734/ajeba/2025/v25i71871
Aims: This study aims to examine the effects of Motivation and Organizational Justice on Employee Performance, with Organizational Citizenship Behavior as a mediating variable. Study design: The research employed a quantitative approach using survey-based method. Place and Durat...
Open access
Research Article10.9734/sajsse/2026/v23i11240