Celebrity Advertisement and Young Voters’ Choice of Political Candidates in Ghana: Looking Through the Lens of Tertiary Students
Rudolph Asomaning & Evans Ababio · Advances in Research · 2020
The drive to win elections by political candidates has resulted in the employment of marketing tools such as celebrity advertising. Celebrities have been engaged in endorsing various political candidates. The current study sought to investigate the influence of celebrity advertis...
Open access
Research Article
10.9734/air/2020/v21i1130273