The Impact of Social Media Influencers on Online Purchase Decisions
Fadumo Farah ISMAIL & Alev Dilek AYDIN KORPES · South Asian Journal of Social Studies and Economics · 2026
This qualitative and documentary research explores the current academic literature to understand how social media influencers impact online purchasing choices. It specifically highlights pivotal characteristics of influencers, including credibility, authenticity, expertise, and p...
Open access
Research Article
10.9734/sajsse/2026/v23i11244