The Relationship between E-Service Quality and Ease of Use on Electronic Customer Relationship Management (E-CRM) Performance Mediating by Brand Image
Farid Wadjdi & Zulkifli Djamin · Asian Journal of Economics, Business and Accounting · 2021
The purpose of this study was to determine the relationship of E-Service Quality and Ease of Use to Electronic Customer Relationship Management (E-CMR) which is mediated by Brand image. The research approach used is quantitative. The research sample is determined by non probabili...
Open access
Research Article
10.9734/ajeba/2021/v21i430367