Mobile Marketing Initiatives on Consumer Attitudes and Buying Behaviour of Young Consumers in Sri-Lanka
Fathima Shahina & Vilani Sachitra · Asian Journal of Advanced Research and Reports · 2021
Purpose: Mobile marketing is act as a phenomenon of great impact and relevance for marketing communications because it provides a continuous access to the consumer “anytime and anywhere”. Development of mobile marketing has become a greater opportunity to maintain an interactive...
Open access
Research Article
10.9734/ajarr/2021/v15i130358