Consumer Culture and Innovation Diffusion: A Cross-regional Study in Cameroon
Sylvie FOKENG, Felix NKIENDEM & Godlove AYANKENG · Journal of Scientific Research and Reports · 2025
The death of most quality new products at the introduction phase of the product life cycle has been a call for concern as most entrepreneurs become discouraged in business. This has motivated us to verify the role of culture in the acceptance and diffusion of innovation in order...
Open access
Research Article
10.9734/jsrr/2025/v31i83383