Florentina Kurniasari

Analysis of the Influence of Risk Communications and Subjective Norms on the Purchase Intention of Soft Structured Carriers (SSC) and Their Impact on Perceived Risk

Indah Lestari, Florentina Kurniasari & Prio Utomo · Journal of Economics, Management and Trade · 2022

Aims: This study aims to study, analyze and reveal the factors influencing the interest in purchasing Soft Structured Carriers (SSC) in millennial mothers in the Jabodetabek area. Study Design: Cross Sectional Quantitative Research. Place and Duration of Study: 271 millennial par...

Open access Research Article 10.9734/jemt/2022/v28i111059

The Effect of Sponsor-Event Congruence on Sponsor Credibility, Attitude toward the Sponsor, and Purchase Intention: A Study of Implora Brand

Angelia Maretta, Purnamaningsih Purnamaningsih & Florentina Kurniasari · Journal of Economics, Management and Trade · 2023

Aims: This research was conducted to find out the effect of sponsorship on one of the biggest beauty events in Indonesia, namely Jakarta x Beauty 2022 through sponsor-event congruence, sponsor credibility, and attitudes towards the sponsor to purchase intention of a local beauty...

Open access Research Article 10.9734/jemt/2023/v29i71100