Frances Betty Fraikue

Effects of the Meal Experience on the Post-purchase Behavioural Intentions of Customers of Grade Three Restaurants in Sekondi-Takoradi, Ghana

Frances Betty Fraikue & Barbara Osman · Asian Research Journal of Arts & Social Sciences · 2017

Meal experience is the key to customer satisfaction in restaurants, whereas experiences customer’s encounter determines the kind of post-purchase intentions embarked upon. The main objective was to examine the effect of meal experience on customers’ post-purchase behavioural inte...