The Influence of Perceived Service Quality on Purchase Intention with Trust Plays a Mediating Role and Perceived Risk Plays a Moderating Role in Online Shopping
Hariyadi Triwahyu Putra & Dian Lestari · Asian Journal of Economics, Business and Accounting · 2023
The research is included in a causal study that aims to test the effect of perceived service quality on purchase intention with trust playing a mediating role and perceived risk playing a moderating role in shopping Online. The hypotheses based on general theories are formulate...
Open access
Research Article
10.9734/ajeba/2023/v23i8956