Hengky Widhiandono

Analysis of the Influence of Online Customer Reviews, E-Service Quality, Content Marketing and e-WOM on Purchase Decisions on Tokopedia: A Case Study on UMP Students

Muhamad Faiq Maulana, Tri Septin Muji Rahayu, Hengky Widhiandono & Irawan Randikaparsa · Asian Journal of Economics, Business and Accounting · 2026

Aims: This study aims to examine the effects of Online Customer Reviews, E-Service Quality, Content Marketing, and Electronic Word of Mouth (e-WOM) on Purchasing Decisions. Study Design: A quantitative approach using a survey-based method was employed. Place and Duration of Study...

Open access Research Article 10.9734/ajeba/2026/v26i12148

Examining the Influence of Transformational Leadership and Job Satisfaction to Reduce Turnover Intention with Organizational Commitment as a Mediator

Azizah Fida Suroya, Fatmah Bagis, Hengky Widhiandono & Ika Yustina Rahmawati · Asian Journal of Economics, Business and Accounting · 2023

Aims: This study examines the role of transformational leadership and job satisfaction in reducing turnover intention in the hospitality sector, including the mediating factor of organizational commitment on employees at the 4-star hotels in Purwokerto. Study Design: This researc...

Open access Research Article 10.9734/ajeba/2023/v23i241192