Hermin Endratno

The Influence of Social Media Marketing, Service Quality, Electronic Word of Mouth, and Advertising Appeal on Purchase Decisions on Shopee E-Commerce

Arya Wirawan Kusuma, Erny Rachmawati, Hermin Endratno & Nawalin Nazah · Asian Journal of Economics, Business and Accounting · 2025

Objective: This study aims to examine the influence of social media marketing variables, service quality, Electronic Word of Mouth (EWOM), and advertising appeal on purchase decisions. Research Design: This research is a quantitative research, with data collected by distributing...

Open access Research Article 10.9734/ajeba/2025/v25i61870

Consumptive Behavior: Are Financial Literacy, Electronic Money, Lifestyle, and Self-Control Necessary?

Ferninda Cahya Alfinna, Wida Purwidianti, Erna Handayani & Hermin Endratno · South Asian Journal of Social Studies and Economics · 2023

Aims: Consumptive behavior has become familiar to students because of the support of an increasingly modern era and the ease of buying needs or wants.   This study aims to determine whether financial Literacy, electronic Money, Lifestyle, and self-control significantly affect con...

Open access Research Article 10.9734/sajsse/2023/v20i4747