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Hsiang-Tsai Chiang

Publications (3)

The Impact of Digital Transformation on Service Models and Employee Skill Requirements in Taiwan's Real Estate Brokerage Industry

Chih-Yang Lee & Hsiang-Tsai Chiang · Asian Journal of Economics, Business and Accounting · 2024

This paper investigates how digital transformation impacts service delivery models and employee skill requirements in Taiwan's real estate brokerage industry. Through a multiple-case comparison approach, data was collected from 200 participants across real estate firms to examine...

Open access Research Article 10.9734/ajeba/2024/v24i111561

Exploring the Impact of Consumer Information Search on Communication Product Choice in a Multi-channel Shopping Environment Using TAM Model

Wen-Chi Hsu & Hsiang-Tsai Chiang · Asian Journal of Economics, Business and Accounting · 2024

In the era of ubiquitous technology and information accessibility, multi-channel shopping has emerged as a prevalent consumer purchasing mode. This diversified shopping landscape presents consumers with an array of shopping channels and product options, profoundly influencing the...

Open access Research Article 10.9734/ajeba/2024/v24i101509