Exploring Fashion Hair Dyeing Behavior through the Stimulus-Response Model: The Mediating Effects of Professional Technology and Transaction Interaction
Hsiu-Ping Yang, Wei-Shang Fan & Ming-Chun Tsai · Journal of Education, Society and Behavioural Science · 2024
This study was conducted to explore hair dyeing behaviors among Taiwanese adolescents; analyze future market trends for fashion hair dyes; investigate the effects of social media, fashion trends, and product awareness on behavioral intentions; identify the mediating effects of pr...
Open access
Research Article
10.9734/jesbs/2024/v37i11298