Aims: This study has conducted a systematic literature review (SLR) to evaluate the effectiveness of brand storytelling in the cross-cultural e-commerce context of Fuliang tea. It synthesizes global empirical evidence on storytelling marketing within the tea industry and introduc...
Open access
Research Article10.9734/ajeba/2025/v25i122084
Aims: This study aims to systematically review and classify existing research on international talent mobility in the artistic ceramic industry within the context of intangible cultural heritage (ICH) globalization. It seeks to develop an integrative conceptual model based on fou...
Open access
Research Article10.9734/arjass/2025/v23i8762
Aims: This study explores the impact of AI-assisted learning on academic achievement and learning motivation in university English education. It aims to analyze the effectiveness of different AI-integrated learning environments in enhancing students’ engagement and performance. S...
Open access
Research Article10.9734/ajess/2025/v51i41883
Aims: This study investigates the internationalization of Fuliang tea e-commerce under China’s rural revitalization strategy, identifying key challenges and opportunities for global market expansion. Study Design: Systematic Literature Review (SLR). Place and Duration of Study: P...
Open access
Research Article10.9734/jemt/2025/v31i121371
Aims: This study explores how Chinese regional tea enterprises, particularly Fuliang tea producers, develop and implement cross-cultural marketing strategies in the era of global e-commerce. It focuses on how cultural adaptation, digital innovation, and institutional support enha...
Open access
Research Article10.9734/ajaees/2025/v43i112851