Product Innovation as a Panacea to Manufacturing Organization Performance: Evidence from Nigerian Breweries Plc
I. O. Ladokun · Asian Journal of Advanced Research and Reports · 2019
Innovation is widely regarded as one of the most important sources of sustainable competitive advantage in an increasingly changing environment. However, many Nigerian manufacturing industries do not invest so many resources on the utilization of modern technologies, as this make...
Open access
Research Article
10.9734/ajarr/2019/v4i430117